Norwich - City of Stories

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City of Stories needs you!

21 September 2017

Blanchere Norwich Tunnel of light 22 credit Oliver Lall Thin Line Photography

We are so pleased to be able to tell you that Norwich Business Improvement District (BID), loving parent of City of Stories, has been shortlisted for the best Place Marketing campaign by a BID nationally. But they need your help…

Title image credit: Oliver Lall, Thin Line Photography

The City of Stories campaign needs your votes and support in order to come up top against all the other wonderful initiatives by BIDs around the country. Specifically, Norwich BID has been nominated for the spectacular Christmas display they put on in 2016, and into 2017 too.

You only have one week to submit your entry, and vote for Norwich BID in one of two ways:

Simply click here and select the ‘Norwich BID’ option, under ‘Place Marketing’: 


Write some lovely things on social media. Tweet @BritishBIDs with the hashtag #myBIDawardvotegoes and show us your support in 140 characters. Extra kudos for rhyming couplets.

Cast your mind back to wintery November 2016, and the breathtaking spectacle that was the Norwich light switch on that year. Walking through the twinkling city at night bundled up in big scarves and squashy coats; standing at the top of the marketplace with a hundred other similarly swaddled people, watching a dancing display of projections on the castle; making your way down Hay Hill through the Tunnel of Light, watching the glittering Aroura Borealis reflected on your friends’ faces. This was the work of Norwich BID, who – along with VisitNorwich - brought you the lightshow that illuminated Norwich throughout the winter.

The concept was to create a Christmas campaign featuring a series of events and activities under a theme centered on the Northern Lights. The vision was to make Norwich the number one place to visit at Christmas, which resulted in national coverage on an unprecedented level and increased footfall figures (and hundreds of your elegantly-lit festive selfies on social media!).

Through activity like the Christmas Campaign, the area that Norwich BID looks after has seen a steady increase in footfall, and the number of visitors attending the various events supported by Norwich BID has also increased. Norwich has bucked the trend as footfall in 2016 was +2.6% compared the previous year - this figure goes against the national trend which was -1.1%

It is work like this that makes BID so important to our city, and your votes would mean so much to the people who – every year – pull out all the stops make events like this happen.

Thanks all!