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10 Things To Buy In The Summer Sales

The Norwich Lanes was crowned Great British High Street of the Year in 2014 and in 2017 it’s even better!  Jarrolds – Norwich’s only independent department store (and an award-winning one at that) made its home in the Norwich Lanes in 1770 and has never looked back. Still owned by the Jarrold family, it’s Norwich’s retail jewel in the crown; quality brands and labels, beauty treatments, a delightful book department with local books section and frequent author events, plus numerous places to eat and drink as well as a deli so you can pick up some local produce to take home; beer, wine and organic chocolates.

Shopping the sales is great for your summer wardrobe and if you shop smart you can discover pieces that you will wear forever, says Emma Harrowing, brand and editorial manager at independent department store Jarrold.


Do denim

Denim should always be one of the first things you look for in the sale. If you can find a good fitting pair of jeans in a mid-wash you are onto a winner, as this classic style never dates.

Scotch Soda La Bohemienne Eternal Blue Jeans 4747

Scotch & Soda La Bohemienne Eternal blue jeans, £47.47 (in sale).


Go classic

A navy and white striped blazer will see you through the seasons – not just summer.

Oui Striped Paradise Blazer 6750

Oui striped Paradise blazer, £67.50 (in sale).


Black is back

Perfect for a cool look this summer, black is back in a big way next season with different textures in fashion’s favourite hue.

Gant Stretchy Cotton Cable Dress 60

Gant stretch cotton cable dress, £60 (in sale).


Animal print

The tropical trend of summer has put animal print high on the fashion radar. Fast forward to autumn and winter and the classic animal print takes on a 70s style.

VanDal Ladies Trinity Cheetah Court Shoe 50

Van Dal Trinity Cheetah court shoe, £50 (in sale).


Belt up

A belt is the perfect holiday accessory. Put it around your beach cover-up and you have a summer dress for the bar. For autumn and winter the waist is back, so belts will once again be a must-have.

Part Two Godi Belt 2446

Part Two Godi belt, £24.46 (in sale).


Mix textures

A tote bag is perfect for the beach. Get one in a mix of fabrics and you are right on-trend for autumn.

4550Sandwich metallic and wicker bag

Sandwich metallic and wicker bag, £45.50 (in sale).


Beige is not boring

It’s probably one of the colours that will help you keep cool in the heat and come autumn beige is one of the colours to wear, thanks to the return of the 70s trend.

United Colors of Benetton Linen Shirt Dress 4196 in sale

United Colors of Benetton linen shirt dress, £41.96 (in sale).


Shop for all weathers

A classic raincoat is an item that you will definitely wear all year. Make it yellow and you will be right on-trend.

Barbour Pegmatite Waterproof Jacket

Barbour Pegmatite waterproof jacket, £125.30  (in sale).


Navy and yellow

The neutral and the bright colour pop for summer continues into autumn and winter, as navy and mustard is all over the AW17 collections.

Gant Print Square Scarf 3150

Gant print square scarf, £31.50 ( in sale)


The killer kimono

It’s the cover-up of choice for summer and by autumn this easy-to-wear jacket will be a must-have item worn over a polo neck jumper, with jeans.

Louche Malak Bird Print Kimono 2730

Louche Malak bird print kimono, £27.30 (in sale).


All of the items are available (while stocks last) in the Jarrold summer sale. Discover more at

Planning a city shopping trip?

Greater Anglia has Advance fares from £10 one way between London Liverpool Street and Norwich. Trains run every 30 minutes. Greater Anglia also serves Colchester, Ipswich and Diss on the Norwich line. Direct trains also run from Cambridge.

East Midlands Trains runs services from Liverpool, Manchester and Nottingham.

Flights into Norwich served from Edinburgh, Manchester, Exeter, Aberdeen, Jersey*, Guernsey* and Amsterdam.


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